You Have Everything You Need at Your Fingertips
" You have everything you need right at your fingertips. You simply need to open your hands and receive them. "
Glory St. Germain, Music Teachers Business Coach, Founder/CEO Ultimate Music Theory Academy
Glory St. Germain started her first business at sixteen with exactly one goal: buy a car. Teaching piano paid five times what babysitting did, so she taught piano. Today she's the founder and CEO of Ultimate Music Theory, an award-winning international best-selling author of over 60 books, a three-time TEDx speaker, and she's built a multi-seven-figure business in 38 countries. It all started with a shy girl, a piano, and a goal.
But this conversation isn't just a success story. Glory is completely honest about everything she had to learn the hard way — and she's here to hand you the shortcuts.
A sixteen-year-old learns what business really is
The money was the good news. The other news was that Glory had to learn, at sixteen, how to market her offer, convert clients, prove results, and create a repeatable system for growth. The biggest myth she believed back then was that if she started teaching piano, she'd just get rich. The truth took years to land: no matter what business you're in, running a successful business is a separate skill from doing the work.
One belief became the foundation of everything she built: you deserve to make money, because then you can help people achieve their goals. She doesn't treat profit like something to apologize for. Money is what lets you help people.
Tuesday at 4pm: the girl in the purple dress
Glory nearly quit teaching. She realized she wasn't qualified to teach music theory — the foundational, universal language of music — and knew she'd lose students if she sent them elsewhere. So she was ready to walk away from it all. Then one Tuesday at 4pm, a student walked into her studio in a pretty purple dress, music bag in hand, knowing Glory wouldn't be teaching her theory anymore.
The girl looked her straight in the eye and said, "Ms. Glory, if you are willing to learn, I would love it if you would teach me music theory."
That was the turning point. It launched Glory on a never-ending professional development journey that led to the Ultimate Music Theory book series and everything that followed. And here's the part that gives you goosebumps: today, the girl in the pretty purple dress is running her own music teaching business in BC, Canada. You never know the impact you can have on somebody. Your impact creates a ripple effect — and that leaves your legacy.
Get a mentor — you don't have to walk it alone
If Glory could go back and tell her day-one self one thing, it would be this: get a mentor, get a coach, get a community of accountability partners. She walked the path alone for twenty years — this was before computers, when research meant encyclopedias — figuring out entrepreneurship, education, authorship, and business ownership all by herself. You don't have to do that. The resources exist now, and she is passionate about this because she knows exactly how long the solo road takes.
It starts with you — attitude is the roadmap
Glory teaches the five pillars of business success to scale, and her headline claim is simple: scaling starts with you. Not the offer, not the product, not the perfect strategy — you. "Your attitude is your roadmap to success, bar none, full stop." And then the line that lands like a slap and a hug at the same time: if you always do what you've always done, you'll always get what you've always got.
She and Elizabeth agree on the hard truth behind it: the bad news is that you're the block in your business. The good news is that you're the block — which means you can do something about it. Growth never comes from rearranging tactics while the person in the mirror stays the same.
The POW pitch and the three keys
Women often start businesses from passion — from something that helped them overcome obstacles in their own lives, and a genuine desire to help others. But passion alone doesn't create a profitable, sustainable business. What Glory sees women missing most when they pitch is confidence in sales conversations and charging what they're worth.
That's why she teaches the POW pitch — her three-step approach to turning conversations into a yes. Know your client and what they actually need. Have confidence that your thing works. And remember: people want to buy from people, not from AI. "People don't want to buy from AI — they want to buy from you." Show up as a real person, build real relationships, and use a simple, genuine framework instead of winging every call. One conversation that doesn't convert isn't failure; it's the start of a relationship.
Then there are the three keys to unleashing business profitability: mindset, strategies, tools — in that order. Mindset is the one entrepreneurs overlook most, and it's the most important. Without being willing to accept change, no strategy in the world will help you. Once the mindset is right, strategies get you there faster. Then you need the right tools to implement them.
The proof is in her clients: single moms who grew their music teaching businesses from $25,000 a year to over $130,000 a year and beyond. Clients who became TEDx speakers. Clients performing at Carnegie Hall. Some thought it was an impossible dream — until they had the mindset, the strategies, and the tools.
Watch the Full Interview
Glory St. Germain, Founder/CEO of Ultimate Music Theory, is a TEDx Speaker, award-winning bestselling author of 60+ books, and creator of the UMT Certification Course impacting musicians in 38 countries.
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